LOKI
"Introducing "Loki," a design-focused, cost-effective filter coffee machine project employing a strategic ODM approach. This allows our clients to differentiate and market various models under their brand while maintaining a consistent and appealing base layout."
Client
Berrplas
Year / Duration
2022 / 10 Weeks
Category
Home Appliance
Type of Work
Concept Development
Design for Manufacture
ODM Management
Designers
Burak Keseci
"Berrplast enlisted our consultancy for a cost-effective filter coffee machine project tailored for diverse brand marketing. Emphasizing affordability, our strategy involves targeted design investments to infuse distinctiveness among models while keeping the same base structure. By enhancing appeal strategically, we meet budget constraints, establish robust product differentiation, and offer an attractive range within the coffee machine lineup. Our core focus lies in balancing cost-effectiveness, creating unique brand presence by facelifting the product base."
Challange
Develop a cost-effective product base with a compatible facelift strategy, ensuring a distinguished and enhanced design approach at each different model.
Concept Development
Ideation sessions & concept sketches & concept refinements.
CAD Design
Deliver a CAD design to provide a base for engineers regarding feasibility.
ODM Management
Provide a strategic foundation for distinctive product enhancements, tailored for diverse brand applications.
Services
Commencing with client briefing sessions to outline the project scope, I then delved into benchmarking to gain insights into the product landscape. Subsequently, the conceptual phase was initiated to establish a solid foundation. Finally, I conducted crucial meetings to formulate the strategic approach underpinning the ODM methodology.
Initiating the project with conceptual sketches, we meticulously defined and outlined the overarching approach. After evaluation the opted foundation was later scrutinized as a basis for shaping the facelift structure.
Presenting Loki, a coffee machine that embodies a unique minimalism inspired by the softness and curvature of coffee beans and the fluidity of liquid behavior. Its design enhances appeal through a distinctive attention to detail, promoting subtlety for a refined user experience.
Having accomplished the initial milestone of setting the overall proportions and detailing the form language, my attention pivoted towards refining specific areas that hold significant influence on the product's overall appeal.
I identified two key components as hubs for upgrades and facelifts: the bottom cover and the front cover. These strategic enhancements aim to elevate both functionality and aesthetic appeal, ensuring a meaningful impact on the user experience.
In formulating the ODM approach, my primary focus was directed towards two key elements: the user-facing front surface and the crucial bottom cover area, identified as a prospective foundation for altering the user interface.
Delving into the front cover, I adopted a strategy of diversification, exploring various surface patterns and implementing differing volumes to establish unique silhouettes. This strategic focus aimed at both professional and user-centric enhancements, ensuring an appealing design.
Loki presents a versatile platform featuring customizable facelift options and an upgradeable interface, providing a profitable and outstanding design excellence for both my client and their business partners. This unique combination of adaptability and aesthetic appeal ensures a compelling solution that resonates with professional and user needs alike.
